Hello future investor!
Moonbear is a growing gaming company founded
in 2016 by Jaynesh Vekaria.
Moonbear established 2016
1 founding member
Jaynesh Vekaria spends 1 year developing sandbox building game, Pocket Build.
Pocket Build launches
Q4 2017
Pocket build launches in November 2017 on iOS & Android and starts gaining traction.
First hire
2018
Moonbear moves into new office in the heart of London and makes it first hire!
Major feature by Apple
2019
Featured on the App Store as the one of the new superstars of UK Gaming!
Grown to a team of four
2020
Now grown into a team of 4 working on Pocket Build and other exciting things!
2nd Game launch
2021
The team soft launches their second title, Underdogs!
The juicy stuff
- $2 million in total sales for Pocket Build.
- 2000 paid monthly subscribers.
- Recurring revenue stream.
- Profit-making since 2017.
Subscribers
Pricing model: $9.99 / month
Current subscribers and future projections based on our current growth rate.
| Current subscribers | 2022 | 2023 | 2024 |
|---|---|---|---|
| 2k | 8k | 20k | 50k |
DAU (Pocket Build)
Current DAU (Daily active users) and future projections. Projections are based on current growth rates, and marketing plans.
| Current | 2022 | 2023 | 2024 |
|---|---|---|---|
| 15.81k | 45k | 135k | 400k |
MAU (Pocket Build)
Current MAU (Monthly active users) and future projections. Projections are based on current growth rates, and marketing plans.
| Current | 2022 | 2023 | 2024 |
|---|---|---|---|
| 284.09k | 1m | 3.5m | 10m |
Retention D30 (Pocket Build)
Current D30 Retention rates and targets. Projections are based on making improvements, listening to feedback, and making changes based on analytics data. Current retention rates are below average, however we have identified crucial areas of improvements that will drastically improve retention rates.
| Previous | Current | Sept 21 | Dec 21 |
|---|---|---|---|
| 1% | 2% | 3% | 4% |
Retention D1 (Pocket Build)
Current D1 Retention rates and targets. Projections are based on making improvements, listening to feedback, and making changes based on analytics data. Current retention rates are below average, however we have identified crucial areas of improvements that will drastically improve retention rates.
| Previous | Current | Sept 21 | Dec 21 |
|---|---|---|---|
| 33% | 36% | 40% | 55% |
Pocket Build ARPPU
Average revenue per paying user
$8.32
Last updated: 28th June 2021Pocket Build Downloads
Current total downloads on iOS and Android + future projections based on growth rate and marketing plans.
| Current | 2022 | 2023 | 2024 |
|---|---|---|---|
| 6M | 15M | 40M | 100M |
Company size
Current company size and growth. We will be expanding our team to help support our growth. Roles will include developers, marketing, and business development.
| Current | 2022 Q1 | 2022 Q4 | 2023 Q1 |
|---|---|---|---|
| 4 | 6 | 10 | 16 |
Iterate first, grow second
Fast growth has become the measure of success in the startup world. Researchers at UC Berkeley and Stanford explored growth at more than 3,000 startups. The key finding: premature scaling was the most common cause of failure.
We have started with a period of slow growth that has enabled long-term success and a sustainable business. This period of slow-growth has allowed us to lay our roots, find our colours, and ultimately allow us to grow not faster, but smarter.
-
1
Customer feedback
We don't use revenue as our main criteria for success, we use customer feedback.
-
2
Community
Our main target is player happiness, so we focus on making our existing players happy.
-
3
Organic growth
We don’t hire aggressively for sales and marketing, and we don’t spend much on advertising. Organic growth is our first goal.
-
3
Cost-conscious
We watch our spending, and nurture a cost-conscious company culture.
Projected Valuation (2025)
$180M
Projected company valuation is based on increase in subscribers, player base, and new products.
Current Valuation (2021)
$6M (+42% 2020)
Current company valuation is based on current revenue stream, player base, subscribers, and products.
Last updated: 28th June 2021
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